The SORRY brand and logo with the strikethrough.

The brand name originated from the desire to stop apologizing to ourselves for our truth and our art, and go all the way with our feelings and what we believe in.

The design language connects and mixes sportswear with premium clothing, inspired by hip hop, to create an elegant, comfortable and effortless look. The items are designed in a studio in Tel Aviv and are produced in small series, with emphasis on the quality of the fabrics, and finishes. The aesthetics of the brand are minimalist and symmetrical, and the coloration consists of the base colors only - black and white.

In addition to the clothing collection, the brand also produces a collection of lifestyle products, based on the aesthetics and essence of the brand, such as jewellery, lingerie, paper products, plates, caps, bags and more.